Rudralife blogs

Gudi Padwa 2017

Writen By: Rudra Life 2017-03-25 16:47:00

Gudi Padva (Marathi: गुढी पाडवा Gudī Pāḍavā also known as Ugadi in Telugu), is the Marathi name for Chaitra Shukla Pratipada. It is celebrated on the first day of the Chaitra month to mark the beginning of the New Year according to the Luni – Solar Hindu calendar. This day is also the first day of Chaitra Navratri and Ghatasthapana; also known as Kalash Sthapana, is done on this day. The practice of raising the Gudi was started by Shivaji Maharaj to welcome the New Year and symbolizes victory “Vijay Dhwaj”. Since then this culture of raising Gudi’s has been followed in and around the strong holds of the Maratha kingdom.

In south India, first day of the bright phase of the moon is called pāḍya. Konkani Hindus variously refer to the day as संसरपाडवो or संसरपाड्यॆ (saṁsāra ‘pāḍavo/ saṁsāra pāḍye) संसार (saṁsāra) being a corruption of the word संवत्सर (saṁvatsara). Konkani Hindus in Karnataka also refer to it as उगादि, ಯುಗಾದಿ(ugādi).

Gudi Padva in other States Known as Guḍī Pāḍavā (“Gudhee Paadavaa”) in Maharashtra, this festival is also known as

  • Samvatsar Padvo among Hindu Konkanis of Goa and Konkani diaspora in Kerala.
  • Yugadi among the rest of Konkani diaspora in Karnataka and Ugadi in Andhra Pradesh and Navreh or Navreh amongst Kashmiri Pandits.

In other parts of India this festival is celebrated during :

  • Ugadi in Andhra Pradesh.
  • Yugadi in Karnataka.
  • Cheti Chand among the Sindhi people.

In Indonesia is the day is celebrated Balinese New Year . One of the important days in Bali, Indonesia is Nyepi , the Balinese New Year. It is without doubt one of the quietest New Year Celebration on Earth.The date of this unique day of silence alters depending on the Balinese Calendar , the Saka, which is 78 years behind the Gregorian calendar and follows a lunar sequence.


This new moon day has special meaning from Astronomy point of view. The Sun is supposed to be in first point of Aries, which is first sign of Zodiac and is a natural beginning of Spring. Many civilizations have known this. People of ancient Egypt knew this and Nowruz (literally New Day) in Persia is also based on this observation. The Sun however may not be exactly in Aries due to Lunar month. This is adjusted by adding an “Adhik” (Literally an extra) Lunar month every three years to ensure New Year Day (Gudhee Padwa) indeed matches observed season.


India is a predominantly agrarian society. Thus celebrations and festivals are often linked to the turn of the season and to the sowing and reaping of crops. This day marks the end of one agricultural harvest and the beginning of a new one. In this context, the Gudi Padwa is celebrated at the end of the Rabi season.


This day also commemorates the commencement of the Shaka calendar after Gautami Putra Satakarni, also known as Shalivahan defeated Sakas in battle in 78 A.D.


According to the Brahma Purana, this was the day in which Lord Brahma created the universe after Pralaya and the Kaal (Time) began its march from this day onwards.


On this day, the sun assumes a position above the point of intersection of the equator and the meridians. According to the Hindu calendar, this marks the commencement of the Vasanta Ritu or the spring season.


On Guḍī Paḍava, a gudi is found sticking out of a window or otherwise prominently displayed in traditional Maharashtrian households. Bright green or yellow cloth adorned with brocade (zari) tied to the tip of a long bamboo over which gaathi (sugar crystals), neem leaves, a twig of mango leaves and a garland of red flowers is tied. A silver or copper pot is placed in the inverted position over it. Altogether, it is called as Gudi. It is hoisted outside the house, in a window, terrace or a high place so that everybody can see it.

Some of the significances attributed to raising a Gudi are as follows:

  • Maharashtrians also see the Gudi as a symbol of victory associated with the conquests of the Maratha forces led by Chhatrapati Shivaji. It also symbolizes the victory of King Shalivahana over Sakas and was hoisted by his people when he returned to Paithan.
  • Gudi symbolizes the Brahmadhvaj (Brahma’s flag) mentioned in the Brahma Purana, because Lord Brahma created the universe on this day. It may also represent Indradhvaj (the flag of Indra).
  • Mythologically, the Gudi symbolizes Lord Rama’s victory and happiness on returning to Ayodhya after slaying Ravana. Since a symbol of victory is always held high, so is the gudi (flag). It is believed that this festival is celebrated to commemorate the coronation of Rama; post his return to Ayodhya after completing 14 years of exile. So, people celebrated victory of lord Rama every year by raising Gudi. The Gudi is said to ward off evil, usher in prosperity and good luck into the house.
  • The Gudi is positioned on the right side of the main entrance of the house. The right side symbolizes active state of the soul.


On the festive day, courtyards in village houses will be swept clean and plastered with fresh cow-dung. Even in the city, people take the time out to do some spring cleaning. On this day, people young and old begin their day with a holy bath and wear new clothes. Those who reside in the villages choose to take a dip in a sacred river next to the local temple. This ritual is meant to cleanse their bodies and souls and prepare them for a new dawn.

Traditionally, Maharashtrian women wear a kashta or a nauvari — a nine-yard saree tucked at the back, while the men are dressed in a kurta pyjama and sport a saffron or red turban. Women and children work on intricate rangoli designs on their doorsteps, the vibrant colours mirroring the burst of colour associated with spring. Everyone dresses up in new clothes and it is a time for family gatherings.

Traditionally, families are supposed to begin the festivities by eating the bittersweet leaves of the neem tree. Sometimes, a paste of neem leaves is prepared and mixed with dhane, gul/gur (jaggery), and tamarind. All the members of the family consume this paste, which is believed to purify the blood and strengthen the body’s immune system against diseases.

Maharashtrian families also make shrikhand and Poori or Puran Poli on this day. Konkanis make Kanangachi Kheer, a variety of Kheer made of sweet potato, coconut milk, jaggery, rice flour, etc.

Ugadi Panchanga Sravanam

On this day mantras are chanted and predictions made for the New Year. Later, people traditionally gather to listen to the recitation of the religious Panchanga of the coming year, and to the general forecast of the year to come. This is the Panchanga Sravanam, an informal social function where an elderly and respected person open the new Panchagam pertaining to the coming year and makes a general benediction to all present. Ugadi celebrations are marked by literary discussions, poetry recitations and recognition of authors of literary works through awards and cultural programmes. Recitals of classical Carnatic music and dance are held in the evenings.


Rudraksha Exhibition cum Sale at Hyderabad

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APN News -

Hyderabad News Track -

Rudralife conducted its 15th Rudraksha exhibition cum sale in Hyderabad from 8th till 22nd March; 2017 at kalinga cultural trust, banjara Hills. This event was in association with Central Cottage Industries of India, a govt of India Undertaking under Ministry of Textiles. A press conference was organised on 9th' March,which was attended by a large gathering. On 10th March, a special interactive session was organised by senior founder member of Rudralife,an author of bestseller book, POWER OF RUDRAKSHA. Mr.Seetha gave new insights and experences of people wearing rudrakshas and answered on all queries and mysteries surrounding rudrakshas in Q & A session. There was huge crowd who came for the exhibition and old customers upgraded their rudraksha combinations.



Writen By: Rudra Life 2017-03-24 16:03:29
RECOGNISING THE BEST IN RETAIL Rudralife was awarded the best retail icon award by Times Group in year 2016 for Rudraksha therapy. Dr.Deepak Sawant (Hon Minister of Public health and Family Welfare of Maharashtra) gave the certificate of recognition To Shri Tanay Seetha, (Founder,Rudralife). Rudralife was started in 2001, the pioneer brand in promoting Rudrakshas to the masses. Rudralife has five patents to its credit and is actively involved in scientific research and supplies laboratory certified rudrakshas.



Writen By: Rudra Life 2017-03-24 16:02:45
FELICITATING THE BEST IN MUMBAI’S RETAIL INDUSTRY- THE TIMES RETAIL ICON AWARDS 2017. Rudralife has been awarded a second year consecutive award as a Retail icon in Rudraksha therapy , year 2017. The company has been felicitated by the TIMES GROUP for providing healing and spiritual therapy by Rudrakshas. Krishika Lulla ,producer, presented the trophy of recognition to Sakshi Seetha (Director,Rudralife) For Rudraksha Therapy. Rudralife,founded by Tanay Seetha, offers recommendations of Rudraksha beads based on astronumerology, purpose, scriptural references and experiences of people. Optimal Media Solutions, a Times Group Company recently organized The Times Retail Icons 2017 at the St.Regis Mumbai,Lower Parel amidst much glitz and glamour. The event marked the fecilitation of achievers,who have made a mark in their respective fields.The winners were selected on the basis of research undertaken by 13 Research agency from Delhi. Maharashtra Mayor, Vishwanath Mahadeshwar, kiran Pawaskar (MLA),Dr Deepak Sawant (Minister of Public health and family ,Govt of Maharashtra), Abhay deol ,juhi chawla, annu Malik (film fraternity) , shivani kashyap ,Bollywood Designers shane and peacock graced the event with their presence.


Rudraksha : The Seed of Divine Karma

Writen By: Rudra Life 2017-02-22 17:25:25

Karma is a result of action (good or bad). When the universe was troubled by the misdeeds of Tripurasur, Lord Shiva performed a penance for thousand years . Rudraksha seeds are the result of his compassionate tears which fell on earth after this penance. Rudra is a fierce manifestation of Lord Shiva who annihilated Tripurasur and freed the seven universes from his clutches. Here Lord Shiva himself went from a meditative state to relentless action only to save his devotees. His weapon Kalaagni, called the fire of time was capable of destruction in all directions of time in any dimension.


Ambreshwar Temple

Writen By: Rudra Life 2017-01-25 11:58:58
Ambreshwar Temple, the temple of Lord Shiva, Built in 1060 AD, It is situated 2 km away from Ambarnath (East) railway station in Maharastra, India. It is said that Shilahara king Chhittaraja constructed it, his son Mummuni rebuilt it. The temple is on the bank of Vadavan (Waldhuni) river. The temple is Hemadpanthi-styled, beautifully carved on stones Situated in the hollow of a hill, the temple dating back from 1000 AD is wonderfully compact. To the south of the temple over the hillock most commanding view of the giant forms of Tavali and Malanggad or Bava Balang is obtained.


Acceptance is one of the key elements in achieving “true” happiness and peace of mind. Acceptance means; being fully able to experience and embrace the spontaneity of a moment that is not sought after or anticipated. Accepting any situation or habit means releasing all the resistance, judgments and criticism about it. It involves shifting your focus from pain to questions such as ‘what is there to learn and grow from this situation?’ ‘How this can help me in becoming more aware about me?’ Accepting somebody or a situation means releasing resistance and being non-judgmental about the person or the situation. It involves a shift from the negativity about a person or a situation and appreciating the positive in any given situation.


Happy New Year 2017

Writen By: Rudra Life 2016-12-31 15:33:14
Wish You a Happy New Year 2017


Tags : newyear,

Speed of Light

Writen By: Rudra Life 2016-12-07 14:00:43

On 7th December 1676 , the Danish Astronomer Olaus Roemer was the first to determine the speed of light and today the world is celebrating the 340th Anniversary of that momentous event. 



Writen By: Rudra Life 2016-10-27 11:38:19

Dhanteras or Dhana Trayodashi, Marathi: धनत्रयोदशी is the first day of the Indian Diwali and Nepalese Tihar festival. The festival is known as "Dhanatrayodashi" or "Dhanvantari Trayodashi". It is celebrated on the thirteenth lunar day of Krishna paksha (dark fortnight) in the Hindu calendar month of Ashwin

Dhanvantari is worshipped on the occasion of Dhanvantari Trayodashi. Dhanvantari is considered to be the teacher of all physicians and the originator of Ayurveda.


Pippali or Indian Long Pepper is indigenous to Northeast and Southern India and Sri Lanka. It is a part and parcel of Ayurveda as well as a household remedy used for cough, cold and fever.


Diwali is an important festival for Hindus. The names of the festive days as well as the rituals of Diwali vary significantly in different regions of India. In many parts of India ,the festivities start with Dhanteras, followed by Naraka Chaturdasi on second day, Deepavali on the third day, Diwali Padva dedicated to husband-wife  relationship on the fourth day, and festivities end with Bhau-Beej dedicated to brother-sister  bond on the fifth day. Dhanteras usually falls eighteen days after Dussehra.


Deepavali –The festival of Lights

Writen By: Rudra Life 2016-10-17 14:17:28

Rudralife believes in spreading the spirit of Deepavali to each one of us. Let us add to the celebration by experiencing the "Joy of Giving"


Navratri Celebrations at Rudralife

Writen By: Rudra Life 2016-10-11 12:29:04

The period of Navratri is one of great festivity and celebration. It was no different at Rudralife.  The festival of Navratri began on the first day of the शुक्ल पक्ष (the bright fortnight.) of the lunar month Ashwin, It was marked with great revelry and pomp, and along with this there was the worship of the divine Mother in various forms under different names.


Importance of Festivals

Writen By: Rudra Life 2016-10-03 17:19:34

India, since time immemorial has been a melting pot of religions and cultures. Each religion had its own cultural ethos and contributed to creating vibrancy amongst its followers and others in the Society.


Is Success such a desirable thing?

Writen By: Rudra Life 2016-09-28 13:33:20

In the present times which are typically noted for its intense rat-race, there is hardly anybody who is not desirous of success. Be it a child going to school, or a young person on the threshold of a promising career, or a person into a high earning career; the common thread to all these people is the intense desire for success.


Activities in the month of Shravan

Writen By: Rudra Life 2016-09-22 12:09:16

Of all the months in the Hindu calendar the month of Shravan is considered the most auspicious.


Power of Ganesh Rudraksha

Writen By: Rudra Life 2016-09-08 16:51:10

If a Rudraksha of any mukh gets a protrusion on its body similar to trunk of any elephant, this rudraksha is called a Ganesh Rudraksha. Only in recent times this rudraksha has received wide popularity. The bead resembles Lord Ganesha with his trunk. In view of high prices commanded by eight or 11 mukhi rudraksha, which are also blessed by Ganesh, traders sell this rudraksha as a cheaper alternative.



Writen By: Rudra Life 2016-06-03 11:57:10

Scientific research proved that Rudraksha consists of Magnetic and Electro Inductive properties. The human body is a complex bio-electronic circuit comprising of Central Nervous System and the organs and the functions it regulates. When the blood flow is streamlined, it has a powerful rejuvenating impact on this circuit and prevents stress-related disorders caused mainly by the damaging effects of excess energy on the neurons and neurotransmitters.



Writen By: Rudra Life 2016-05-07 12:13:49

According to Ayurveda, a person’s health can be maintained by balancing Vat (wind), Pitta (bile), and Kapha (phlegm). As Rudraksha influences the mind through its subtle electro-magnetic properties, many diseases can be cured using it. Vat, Pitta and Kapha gets regulated when a person’s thought process is streamlined. This is possible as one becomes fearless and calms down and maintain stable mind. A stable and calm mind makes the body strong and strengthens the immune system, which in turn wards off diseases.



Writen By: Rudra Life 2016-05-02 12:49:54


Rudraksha is a genus of large evergreen trees with more than 360 species found in the tropical and subtropical regions of the world. It belongs to the family of Elaeocarpus. Its scientific classification is as under:


Scientific Basis of Rudraksha

Writen By: Rudra Life 2016-04-29 15:39:45

According to sacred Vedic Shastras, Rudraksha beads bear a great spiritual, religious and materialistic significance. The Shastras considers Rudraksha as a symbolic link between earth and heaven. It is believed that it contains the secrets of evolution of entire cosmos within itself. Over the centuries, the Hindu sages believe that one can cultivate mental, physical and spiritual prowess to attain fearlessness to achieve the ultimate enlightenment.



Writen By: Rudra Life 2016-04-29 12:51:39

Rudraksha is a rare gift of nature to mankind. It is a link between heaven and earth, between man and God. It is for this reason that Rudraksha is the object of reverence and adoration and a source to reach the higher self too.


The name comes from its appearance- ‘Jata’ means dreadlocks and ‘Mansi’ means human. The underground stem is a source of a fragrant amber colored essential oil. This oil has been used since ancient times, as a perfume, as a medicine and in religious rites. In Ayurveda, the ancient Indian system of medicine Jatamansi has been effectively used to treat Vata dosha. As per Ayurveda, Vata is responsible for all the mental functioning and emotions in the humans. The oil has been used as a perfume, as incense, a sedative, and as an herbal medicine to fight insomnia, birth difficulties, and other ailments. 



Writen By: Rudra Life 2016-03-18 11:35:03

The fourteenth day of every lunar month or the day before the new moon is known as Shivratri.


Methi or Methika also known Fenugreek is one of the best Vata dosha pacifiers among the Ayurvedic herbs which make it a very useful as a tonic for the aged. It minimizes the age related wear and tear in the body. Methi can be taken in routine without any problem. Vata pacifying characteristic makes Methi a useful herb for general weakness and debility. Methi Powder is mixed in dietary supplements for a diabetic person.


The name comes from its appearance- ‘Jata’ means dreadlocks and ‘Mansi’ means human. The underground stem is a source of a fragrant amber colored essential oil. This oil has been used since ancient times, as a perfume, as a medicine and in religious rites. In Ayurveda, the ancient Indian system of medicine Jatamansi has been effectively used to treat Vata dosha.


Haridra or Haldi is also known as turmeric which is a commonly found spice in India and is one of the best blood purifier in the traditional Indian pharmacopeia.


In recent times, like many other commodities, prices of the higher mukhi Rudraksha (8 mukhi upto 21 mukhi) have shot up, rather abnormally. Pricing of Rudraksha is not controlled by any apex organization and is by and large governed by demand and supply that prevails in the market. Large quantities of these beads are imported into India from Nepal or Indonesia.


It is also known as Water Hyssop, Herb of Grace, and Indian Pennywort. It is one of the most important medicinal herbs used in Ayurveda, where it is also known as "Brahmi," after Brahma, the God of creation in the Hindu pantheon.


Research On Rudraksha

Writen By: Rudra Life 2015-10-24 12:22:21
According to sacred Vedic Shastras, Rudraksha beads bear a great spiritual, religious and materialistic significance. The Shastras considers Rudraksha as a symbolic link between earth and heaven. It is believed that it contains the secrets of evolution of entire cosmos within itself. Over the centuries, the Hindu sages believe that one can cultivate mental, physical and spiritual prowess to attain fearlessness to achieve the ultimate enlightenment.


Rudraksha for all

Writen By: Rudra Life 2015-10-23 17:55:43
Blessed by Lord Shiva; controlling planet is Sun. Beneficial for meditation yoga. Excellent for spiritual progress & meditations. Helps in improving focus and concentration and develops one-pointedness.


It is commonly known as Ashwagandha or Indian Ginseng. It is used as an herb in Ayurvedic medicine. The name Ashwagandha in Sanskrit means "horse's odour," originating from the odour of its root which is akin to that of a sweaty horse.


In the Indian medical system of Ayurveda it goes by the name of Anantamool or Sariva. It is administered in the form of powder, infusion or decoction as syrup. It is one of the Rasayana (Ayana {path}, Rasa {essence}). It is a term that, in Ayurvedic medicine means the science of lengthening lifespan) plants of Ayurveda.



Writen By: Rudra Life 2015-09-23 12:10:11
|| रुद्राक्षधारणाच्च श्रेष्ठं न किन्चिदपि विध्यते || On this planet, there is no other path better than wearing of Rudraksha.