Rudralife Celebrates
Shravan

Rudralife Celebrates Shravan

The auspicious month of Shravan is dedicated to our beloved Lord Shiva. In North India Shravan is observed from Purnima onwards, and this year will cover the period from 10th of July till the 7th of August. In Maharashtra, Gujarat, Goa, and South India it is observed from Amavasya to Amavasya, beginning from 24th July and ending on 21st of August, 2017. Rudralife celebrates Shravan for the entire one and a half months covering both the periods.

Rudralife respects both the belief systems and will be celebrating the auspicious month of Shravan from 10th of July till the 21st of August.

It is said that Lord Mahadeva descends from his abode of Mount Kailash during Shravan and travels across the lands blessing his disciples. “Rudra”+“Aksha”, Rudraksha, which also means ‘pleasing to the eye of Shiva’, is Lord Shiva’s greatest gift to mankind and his choicest blessings are given to his devotees who adorn this gift that is also an ancient heritage.

Rudralife is celebrating Shravan at their head office – 901, Sri Krishna, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai – as well as at their branch office in N. Delhi, at SF – 35, Vasant Square Mall, Vasant Kunj – and also at the Mukteshwar Temple in Juhu that was the birthplace of Rudralife. It was here in the premises of the Mukteshwar Temple that the very first exhibition of Rudralife was held in November of 2002. This Shravan Rudralife is starting a campaign – Anubhav – wherein people can send in their experiences with wearing of Rudraksha. These testimonials, both written and as videos, can be sent to Rudralife by email at anubhav@rudralife.com and can also be sent by WhatsApp to - 9619990717.Unique and interesting stories and testimonials shall receive gifts from Rudralife.

There is a significant reason behind the worship of Lord Shiva during the month of Shravan. The month of Shravan is special for Lord Shiva himself because it was in this month that He married Goddess Parvati. It was in Shravan that Parvati had worshipped Lord Shiva to seek Him as Her soul mate. In Her worship of Lord Shiva she entered such a deep state of meditation that she even became unmindful of hunger and thirst and went without food and water for a very long time and refused even to eat a single leaf to satiate her hunger. The austerities she observed were actually so severe that afterwards she came to be known as ‘Aparna’. It means A (without) – Parna (leaf) – i.e., without a leaf. There goes an interesting story in Hindu Mythology as to how Parvati came to be known as ‘Aparna’ – the leafless one.

After Sati had immolated herself in her father Daksha’s Palace, being humiliated before all the Gods by her very own father who denounced her husband. Shiva became full of remorse and agony for his dead wife, and isolated himself and led a reclusive life in the icy caves of the Himalayas in his abode – Mount Kailash. He rejected the world outside totally.

Himavan, the King of Himalayas, and his wife Meena gave birth to a beautiful daughter, Uma, who is also known as Parvati, the daughter of the mountains. Parvati was Sati re-born, the Mother-Goddess herself, determined to make Shiva a householder once again. Determined to draw Shiva out of his cave and make him her consort, every day, Parvati crossed the cold mountain valleys and went into His cave with gifts of fruits and flowers, hoping to win his love. She would sweep the floor and tend to the fire, so that He might take notice of her. He never did not even once did he open his eyes to look upon her charming face.Parvati realized that she had to prove the earnestness of her feelings if she wished to be Shiva’s consort.

She went into the forest and performed rigorous Tapas eating nothing, not even a leaf, earning the admiration of the forest ascetics, Sadhus and Sages, who named her Aparna – the leafless one. Parvati focused her mind on Shiva. She thought of nothing but him. She ate nothing, drank nothing, She only chanted His name. The Sages were impressed by the determination of the mountain princess to endure such an endless fast for so long. All of them praised and blessed her and gave her the name Aparna.

Aparna matched Shiva in her capacity to cut herself from the world and completely master her physical needs. The power of her Tapas shook Shiva out of his meditation. He stepped out of His cave and accepted Parvati as His wife. He married her in the presence of the Gods with sacred rites before the holy fire. The entire cosmos rejoiced.

However, there is yet another reason behind the worship of Lord Shiva during the month of Shravan.It was during the month of Shravanin the Puranic era that the Samudra Manthan happened. It led to the eruption of Halahala, the deadliest poison in all of creation that threatened to destroy all life, and it was Lord Shiva who drank the Halahala to save humanity. As a result his throat turned blue giving him the name of Neelkantha and all the gods poured holy water on him as Abhishek to express their gratitude. Ever since then all his devotees have worshipped him most passionately during Shravan by performing Abhishek on the Shivalinga at various temples all over the land. Just like Lord Shiva drank Halahala to save all life, ancient texts say that Rudraksha also washes away all our sins and protects and revitalizes us. Like Lord Shiva saved all life form by consuming the Halahala similarly Rudraksha destroys accumulated sins as Rudraksha is verily considered to Lord Shiva himself!

People from all walks of life since time immemorial have adorned this great gift of Lord Shiva, for purification, spirituality and success. With no major do’s and don’ts and no negative results Rudraksha from Rudralife has changed lives of millions globally. With 750 exhibitions/seminars all over the world and numerous testimonials from satisfied customers.

Rudralife wishes an auspicious Shravan to all. May Lord Shiva bless us all and shower his divine grace upon us.

Client Say's

  • I have recently bought a "saraswati bandh" from the Rudralife exhibition in Kolkata. I am happy with the product.

    Mr. Krishnendu Das Roy
    (Kolkata)
  • “I have been consulting Mr. Tanay Seetha not only on astrological aspects for wearing Rudraksha but also consult him...

    Ms. Amrapali Singhania (J. K. Synthetics) (Raymond Group)
  • Dear rudralife, thank you for your kind suggestion and rudraksha recommendations. I am glad to be in touch with your organisation and getting the best possible solutions for life. Sending you best wishes,

    Mr. Jigyasa Sharma
  • Rudraksha from Mr. Tanay are very fascinating."

    Ms. Dimple Kapadia (Actress)
  • Rudraksha beads procured from Rudralife are divine and powerful, I shall be happy to recommend your beads to others

    Shri G.V.G. Krishnamurthy
  • I have recently bought a "saraswati bandh" from the Rudralife exhibition in Kolkata. I am happy with the product.

    Mr. Krishnendu Das Roy
    (Kolkata)
  • “I have been consulting Mr. Tanay Seetha not only on astrological aspects for wearing Rudraksha but also consult him...

    Ms. Amrapali Singhania (J. K. Synthetics) (Raymond Group)
  • Dear rudralife, thank you for your kind suggestion and rudraksha recommendations. I am glad to be in touch with your organisation and getting the best possible solutions for life. Sending you best wishes,

    Mr. Jigyasa Sharma
  • Rudraksha from Mr. Tanay are very fascinating."

    Ms. Dimple Kapadia (Actress)
  • Rudraksha beads procured from Rudralife are divine and powerful, I shall be happy to recommend your beads to others

    Shri G.V.G. Krishnamurthy
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